Today’s consumers are extremely busy, and because of this, they often turn to the Internet for purchasing products. In fact, projections show that worldwide eCommerce sales are going to grow to $6.4 trillion by 2024. Additionally, the US alone is expecting to have 300 million online shoppers in 2023. However, to take advantage of this trend and increase your sales, it is important to follow some basic strategies.
Modern businesses often struggle to increase online sales because they do not follow the basic principles of marketing. Instead, they rely on old techniques that used to work in the past, for example buying banner ads and hoping that customers will click them. While these advertisements are still effective, there is no guarantee that your customers will see or take an interest in them. Here are some of the best strategies you can start implementing today to increase your online sales in 2022.
Simplify international order fulfillment
Today, the international retail business is becoming increasingly popular. As a result, when you expand your business internationally, it is essential to simplify the order fulfillment process for all countries. Even if you only sell online in one country, there is always a chance someone may try to purchase from another part of the world.
Using tools such as a Forex API that give you accurate rates in real-time and enable your customers to shop in their local currency, the best courier companies to use for your needs and a simple plugin that allows your customers to choose their own country as the shipping address is a good start. You can also create a different checkout experience based on your customer’s country, a strategy that will impress potential customers and lead to an increase in online sales.
Offer dynamic product recommendations
Customers who come to your website often have several questions. They want to know if the product they are looking at is the right one for them and whether or not it will meet their needs. You need to show them additional products that they may be interested in buying. This can easily be done by adding a dynamic product recommendations plugin to your website and checking which products are often bought together.
The plugin will automatically add similar or related products that you would like to recommend to the customers who are currently looking at your main product. This strategy helps encourage impulse buying, which in turn leads to an increase in online sales. It also can generate a substantial increase in revenue without any extra work on your part.
Increase social engagement
Another strategy to improve online sales is encouraging more people to share your products on their websites or social media accounts. You can add sharing buttons at the top and bottom of every page and build relationships with popular bloggers.
For example, if you sell travel-related products, you can reach out to bloggers who run travel blogs and offer them your products in exchange for a review. Then they will share this content with their fans, which in turn increases the number of visitors to your website.
Staying active on social media is also helpful for increasing online sales. If most of your target market spends more time on one social network than others, you will want to focus more of your efforts there. Otherwise, it is a good idea to be active on all the major ones such as Facebook, Twitter, and Instagram.
Implement remarketing
Remarketing helps you show advertisements for specific products to people who have visited your website in the past but did not buy anything. The ads will appear on websites that are part of the Google Display Network, which is very popular with online retailers worldwide. If you are not currently using this strategy, it is essential to add remarketing tools to your website as soon as possible.
According to studies, most people who do not purchase on their first visit to your website will return at least one more time. Remarketing helps you connect with these customers and encourage them to purchase while they are on your site, leading to an increase in online sales.
Final thoughts
As you can see, there are several strategies that you may want to implement to increase online sales. They are relatively easy to do, and they will be helpful for your business in the coming years if you have not already used them.
The sooner you start using these strategies, the more likely it is that you will increase your market share over your competitors. As long as you are persistent with implementing these ideas, your online sales should increase over time.
