The more web presence your business has, the better its chances of being seen by potential customers. With great website content and design, you’ll have a high percentage of transforming site visitors into paying customers. The first step for businesses that don’t have a web presence via a website is to register a domain through a trusted web host. A web hosting provider often offers web development and complete services to set up your business website.
For businesses that already have a website, constant review and regular upgrades are necessary. You want people not just to browse but buy for the site to turn a profit as your orders grow. Think again if you think that a nice-looking site, outstanding logo, and a high-demand product are enough.
Suppose you find that your traffic is low or worse, non-existent and your Google Analytics unfavorable; you need to see why and do it quickly. Here are the top factors that affect the number of website visitors
SEO Ranking Setup
The majority of people use a search engine like Google, Bing, or Yahoo to find websites. The better your page ranks in these search engines, the more traffic you may expect to see on your website. Search engine optimization, both on and off your website, can help you improve your search engine rating. Include relevant keywords that customers are looking for, as well as links to rising websites and listings in local business indexes. SEO is a long-term process with results taking weeks, if not months, to materialise. You should experience a boost in visitors if you can rank your website on the first page of search engine results.
Weak Branding. Branding is typically misunderstood. Others think that branding is all about the logo, which is the traditional definition of branding. While the logo is a crucial element of branding, it’s just the tip of the iceberg.
Branding is about character. It’s how companies can control the way people think and feel when they see the business logo or name. As people visit your site, they need to be enticed by your message and mission. They should be moved to action by what they see and your work. Within seconds of landing on your homepage, one should know what you are and how you do business. If that’s not the case, your branding may be out of sync or even non-existent. Clear and value-driven branding lets you stand out.
Advertisement and Pop Ups This one, too, contributes to the overall arrangement of the website. Assure that advertisements and popups do not obstruct visitors’ primary activity. They should be aligned so that the main content or information on the website is not obscured. Visitors do not dislike advertisements unless they are extremely intrusive.
You don’t blog. Many business owners think blogging is unnecessary, with some even believing that blogging is a complete and total waste of time.
It cannot be farther than the truth.
A single blog post could catapult your business to new heights.
Blogging is a highly-effective and targeted form of inbound marketing. Targeted content is what users seek when doing a search engine search. For example, if someone Googles the term: “shoe sale,” Google will launch bots to find legitimate, purposeful content to match that search.
Content This is the most crucial step. Guess why this now gets a mention? Since the content is only accessible after passing through the parameters indicated earlier. Would visitors be be able to read or use the content if the page loaded quickly, the layout was ordered, adverts and pop – up ads did not distract them, and they spotted the content or pointed to it? The quality of the material, on the other hand, will determine whether visitors want to read it or return to your site.
You have a badly executed website. Navigating a website must be seamless and painless. No matter what business you operate, your website must make sense from the homepage, subpages, the navigation, content, call to action, checkout, contact us, and others.
A poorly designed that doesn’t load quickly or confuses people will compromise one of the most important pieces of your business.
What’s even worse is if you don’t have a business website or have an incorrectly named domain (website address), your next order of business is to register a domain from a top web host.
So far, these are the top factors that affect the number of website visitors. The changes you need to apply to your site can be as easy or complicated depending on your current status and industry. When you register a domain, you may also seek advice from the provider about their web development services, which can prove useful to your web presence.
