TikTok has quickly become one of the biggest social media platforms, with over 2.8 billion downloads worldwide.
When the platform started, it was pretty similar to the now-defunct app Vine. Users, who at the time were primarily between the ages of 18-24, would post videos purely for entertainment purposes, whether it be comedy sketches, dance routines, or lip-syncing videos.
As the platform has grown, it has become an incredible tool for advertising as more users between the ages of 25-34 have started using the app.
Here’s how you can use TikTok to drive traffic to your site, get more sales, and grow your business.
Recruiting
Because there are so many users on TikTok, it’s a great place to find talent to hire. A recruitment agency can even set up an account to help recruit for their clients by posting videos about job opportunities or finding people who work in the niche they’re hiring for.
Driving Traffic
A great way to drive traffic to your website using TikTok is to put a link to your site in the bio of your page. In your videos, you can then tell people to follow the link in your bio for more information.
To have a link in the bio of your page, you must switch your account to a business account. This can quickly be done in your settings. You can also link to your other social profiles such as Facebook, Twitter and Instagram on your TikTok profile to drive traffic to these platforms.
Increasing Engagement
The key to having success on TikTok is jumping on trends early. The good news is, if you are able to take a trend and adapt it to fit your business, it’s actually pretty easy to go viral.
The interesting thing about TikTok compared to other social media platforms is that going viral once doesn’t necessarily translate to an increase in followers or success on future videos. Because of this, it’s essential to implement a content strategy and remain diligent in following trends.
If your business sells a product, be sure to incorporate the product into your content. If you are selling a service, try thinking of creative ways of spreading your message through viral trends.
Ads
Like most social media accounts, TikTok also has ads that can be purchased. This is the only way to add clickable links directly to your videos. Buying ads also increases the reach that your video will have.
Influencer Marketing
Some of the biggest users on TikTok have over 100 million followers and get millions to billions of views on their posts. Because of this, partnering with influencers through TikTok is a really beneficial way of growing your business.
There are many ways to go about this, and it depends on your business which method will work best. For example, if you are an agency, consider working with an influencer by getting them to talk about how great your agency is for finding excellent jobs. If you make a great product, send an influencer some PR and get them to talk about and show your product to their followers.
