Basic Digital Marketing Terms Every Business Should Know
Online marketing is a must if you’re a small business owner trying to spread the word about your company. You probably already know a little bit about this, and you might have already set up a website or social media pages.
But, if you aren’t an expert in this field, it makes sense that it would feel a bit overwhelming to learn and manage everything. Often, the best way to handle digital marketing approaches and strategies is to work with an agency or team near you. If you are in the greater New York City area, you could find a Long Island digital marketing agency. Or, if you’re in Southern California, look for an online marketing agency near San Diego.
Still, it’s also good to know some of the basics yourself. This guide contains some essential and fundamental digital marketing terms to know as you plan your company’s advertising and marketing strategy.
Glossary Of Terms
While this list isn’t meant to be comprehensive, it will give you an understanding of how online marketing works and some areas where you can do more research.
- Search engine optimization (SEO): You’ve likely heard this abbreviation many times, and a lot goes into it. But, the basics are that search engine optimization is the process of making websites rank higher on Google.
- Search engine results page (SERP): Going hand in hand with SEO, the SERP refers to the actual search engine results page that comes up when you ask a question or enter a phrase into a search engine like Google.
- Conversion rate: This number is the percentage of your audience that follows through and takes a specific action you want them to take. While this often refers to people who click on an ad, you can also calculate a conversation rate to measure other metrics, such as how many people open an email.
- Content management systems (CMS): A CMS is a software that helps marketers build websites and publish different kinds of content. One of the most popular is WordPress, but there are many others.
- A/B Test: These tests help marketers test and compare two different options to see which works better. These are also known as split tests and are often used to compare something like an email campaign or web page design.
- Clickthrough rate (CTR): This is another percentage that tracks how many customers or potential customers click on an ad campaign. It’s calculated by dividing how many clicked on the campaign by the number of people who saw the campaign.
- Push marketing: Any type of marketing that seeks to target your existing clients or customers is push marketing. This could be emails sent out to people who have already given you their information.
- Pull marketing: On the other hand, pull marketing approaches are trying to attract new clients and customers. Social media marketing is one major component of pull marketing. You may also hear this called inbound marketing.
- Customer acquisition: All of the company’s efforts in advertising and marketing to keep a customer are customer acquisition.
- Bounce rate: The bounce rate is the number of people who view one page on your website and then leave immediately. Generally, you want a low bounce rate, but range will vary.
Digital Marketing Resources
If you’re new to marketing for your company, these terms can be a lot to read through and understand. The good news is that many digital marketing companies are happy to talk to you about their approach.
Also, you can find various online resources, from videos to articles going over each term more in-depth. With these resources at your disposal, you’ll be ready to improve the success of your business by reaching more potential customers.