Web design covers a variety of disciplines and skills in the creation and management of web sites. The various web design disciplines usually include web graphic design; web authoring (which includes proprietary software and standardized coding), and usability (including research and development). Web design companies also work on advertising, which is done via text, images, and logos.
Some people think that web design is the same as graphic design, but they are not the same. Graphic design refers to the visual part of the site, while web design concentrates on the technological side of things. Both of them are necessary for making the site appealing and functional to the users. Most web designers use programming languages such as HTML, CSS, XHTML, PHP, and Javascript to create websites, while other web designers only work with CMS solutions like WordPress.
In addition, designers need to understand the balance between usability and presentation. They should also be able to provide a good user experience by following the basic rules of graphic design. In addition to this, they need to understand the importance of Search Engine Optimization (SEO) in their web design projects. For this, they need to understand the coding language used by the search engines.
Now, let’s take a look at three things every web designer must consider when creating a top-quality website.
Responsive Web Design
In very simple words, responsive web design (RWD) enables web design companies to adapt the web design to the screen resolution of different devices that the website is being viewed on. RWD is an important element of web design, which helps the site to gain more exposure and make more money on the Internet. The challenge for web designers and developers is how to tailor the web design and user experience across diverse devices and operating platforms. Not only this but also to provide maximum benefit to the end-users. To address these issues, web designers and developers have taken the help of various software and technologies, like, Silverlight, JavaFX, Ajax, etc.
Analyzing Target Audience
Before you start off, it is very important to understand and analyze your target audience. This is very critical because only by knowing about your audience, you will be able to understand their basic requirements and then plan the web design accordingly. It is very important to have a deep understanding of technical terms. Moreover, technical knowledge and skill along with good business skills and web design knowledge can take your website to a higher level. Let’s see some of the basic elements, which are very important to have in a basic web design and development:
HTML
This is one of the basic elements that form the base of web design and development. Web designers and developers require adequate knowledge of HTML to complete a proper web design business.
Mobile-Friendly Web Design
This is another highly demanded technical skill, which is highly necessary for mobile-friendly designing of websites. You must understand that your website needs to load fast and show properly regardless of the size and screen resolution of the mobile device a person is using. This is why you have to design a responsive website that is perfect for both desktop and mobile devices. This will provide a great user experience to your visitors.
Website Builders
This is an essential part of web design and development. Best website builders help designers to speed up their work significantly. The website builders also provide some tools that help to optimize your site for search engines. Some of the popular website builders include Joomla, Dreamweaver, Weedo, and WordPress.
User Experience
The user experience is of the utmost importance in developing a quality website. A well-designed website can generate maximum traffic and generate sales too. All the essential elements of a good website are present on a responsive website, such as a user-friendly interface, high-quality content, informative articles, high-resolution images, etc.
The mobile screen sizes of mobiles differ from one brand to another, which is why designing for different sized mobile devices is a difficult task. However, a professional web designer can help you in integrating all the essential functionalities and web pages in a unique manner by customizing them to fit the size of any mobile device, thus allowing you to offer a superb user experience to your customers.
Wrapping it Up
Web design is a complex process that should be done by professionals. There are so many things to consider when creating a new website, therefore so many things could go wrong. However, if you opt for hiring one of professional web design companies, you won’t have to worry about things going wrong. Professional designers are well aware of the things they need to do to create a website that will take your business to the next level.
