At the surface, it might seem to be simple. But if you want to create a bond that goes beyond work, you need to communicate with full confidence. A lack of communication often leads to something that is not desired by the client. Because the web designer is not on the same page, you fail to deliver the client what you have committed.
Upon working with our clients, I had tried to figure out why some projects run smoothly than others. And the logical conclusion was, the difference was in the way we work with our web designers.
Just like any other skill, dealing with a website designer is an art. And the way you deal with it will help you create a beautiful website altogether in the end.
- Refrain from rushing the process
With a vast number of projects that are coming with tight deadlines, it is second nature for managers and website designer agency owners to put pressure on the website designers to get the thing done on time.
But you need to understand that good thing take time. And to produce results you need to give them. The best approach is to ask the website designer before setting out the deadline for each project.
The longer you give your designer, better will be the final output. Of course, you need to keep the deadlines within a reasonable amount of time, but to set the deadline and pressurize your designer is not advisable at any cost.
- Seek for work in progress
One common trait of every website designer is having secrecy with their work. Normally, the designers feel comfortable to deliver the finished product. But, unfortunately, this approach leads to problems.
A misunderstood brief can lead to something entirely different. When a web designer is committed to a project, they put heart & brain to the project. And if they came to know that they were wrong all along, this kills their motivation to continue doing the work.
A reasonable approach is to work in alignment with the website designer. You need to keep yourself involved in the initial sketches, mood boards, and the wireframes. This will ensure that the result is something that everyone will be happy with.
- If in doubt, test
There will be a time when you and your designer will disagree with something. Although the designers know more than you, still you have an opinion and because of this, you need to find that sweet spot. A place where what is going in your mind overlaps with what the designers are trying to create.
If you’re in doubt, that your designer is not able to give you good advice, you can ask him to test the design. If the idea is worth it, everything will be clear. For this, you need to use real users. Pick some of your friends and ask them for feedback about the design. And share that feedback with your designer.
- Never show the design without fully understanding it first
What the modern-day Entrepreneurs mistake is showing the design to the client without thoroughly going with the design first.
Sit with the designer and ask about each element. The colors, the shapes, the aesthetics, the spacing, and even the typography of the design.
You might not be able to relate to the design with the same intention that the designer was thinking. So, before pitching the design to the client, ensure you know your design well.
- The target audience
For this, you need to sit with the designer and give them some understanding. Most of the web designers don’t worry about the target audience. But you need to think about it.
If your designer doesn’t have an idea about your target audience, how will it design the right thing?
Your website designer can think & design in the most likable manner. For it is the designer who will mash-up your company goals with the liking of your audience.
To conclude it all
Obviously, this is not the complete list. But simply following these tips will significantly boost the effectiveness of your website. And in the long run, it will also improve the relationship with your web designer.
This might not fully work, but if you are able to follow all of these, you will be able to establish a strong bond with your client. And in return, you will have word of mouth that will create a reputation of trust, authenticity, and willingness to go beyond the unchartered territories.