It is well known that nonprofit organizations solely rely on donations from their supporters to run their public welfare cause. No one would donate proactively unless they are convinced that the particular organization is working on the ground. To achieve this goal, they have to follow video campaign strategies.
Needless to mention, in this on-demand-video era and there are a huge number of video-sharing sites available, it is quite easy to reach a maximum audience within a couple of seconds. And, meet this objective, it needs less budget compared to making movies. This is the main reason nonprofit organizations use video marketing as a tool to tell their stories to a wider audience. It also satisfies the potential donors and supporters who are associated with the organization.
When the time comes to think about the explainer videos, nonprofit organizations implement different types of tactics that work excellently well. Some of these videos use humor and tug on our heartstrings.
Here in this article, 5 best videos that show the creative ways to market the nonprofit.
Almost everyone is driven by emotions and marketing strategists focus on this weakness to promote. They mainly follow the tugging on the heartstrings tactic and some organizations endorse it to get an emotional response from the viewers. It is now popularly known as “advertising”.
Infusing negative emotions like sadness in viewers come with several positive responses for the organizations. Particularly, nonprofit organizations get a strong response from such types of videos.
Here are the 5 videos that reflect the creative ways to market the nonprofits.
According to marketing strategy, explainer videos should be limited to 2 to 3 minutes. This video is the best to explain because; it restricts itself within the time limit. However, if you have something to say more and that is interesting for the audience, then you can extend the time limit and it works well.
This video is all about Family Changes the Situation and this Love146 is being made using outstanding creativity and a mix of kinetic typography, live-action and animation footage to glue the viewers in the video. The story has been explained by the founders themselves and they approach the viewers regarding their work and mission. In this way, it builds a breeze between the organization and the viewer that improvises trust and loyalty.
This video is simple yet powerful to convince and impress the viewers. The makers of this video have put their effort and masterclass creativity to make this video and it is not using extensive copy, voiceovers, or graphics to make this video frictional. Instead of that, it uses short clips that reflect the tenacity along with the spirit of the person. The excellent soundtrack is the cherry on the top. Accumulating all these things, the entire video has displayed the enormous simplicity and ground reality of the mission.
For making this practical, it is crucial to think about using an interesting storyline that will illustrate the impact of the nonprofit. After following someone’s storyline, it shows the audience that change is possible and the contributions make a huge impact on the ground. If you still think that it has been made with an online video editor, then it is wrong. Moreover, there is no need to invest massively to create such videos.
All you need to record an interview with someone who has a positive impression towards the nonprofit organization and once you have recorded the interview, it would be best to go on the floor for editing. Once you made it clear that, the video has touched up various quality parameters that can rightly impress the viewers.
To frame the video implementing the storytelling format, you should plan out where to start, what will be the middle part, and what would be the end of the video. In the starting part, you may put the previous life of the beneficiaries and in this way, viewers will get a comparison between the pre and post-life of the people who benefitted from the nonprofit organization.
In the first look of this video, viewers will get a picture of the remote Amboseli, Kenya. This view is just like a virtual tour to this remote area and the video makers have used the original sound of the place. This video has become more realistic when 4-year-old kid Nkaitole appears on screen and he describes his own story in his native language.
Everyone is aware that, not only Kenya but some other places in the world are facing drinking water scarcity but what is so special in this video that makes heads turn? It is all about simplicity and the way the kid describes the hardships regarding drinking water. It was heartening to see the way a child completes his bucket list and does things especially when he stands near the ocean.
This video is for a wider audience because it has given a message regarding normal social life like date, marriage, and having a baby. Viewers get an impression regarding the common phenomena and they have been improvised because of cystic fibrosis. This video ends with a strong message for the parents who care for a child with cystic fibrosis. This is the reason why it is quite important and has been accepted by the wider audience.
The childline video is all about the targeted audience. In this video, it shows a young person going through a lot of situations that are normal for the young man, then there are some neon-style writing flashes up with the feelings and thoughts of the characters. Giving an impression that these types of situations are not ordinary at all. Due to this outstanding representation, it has become popular among the viewers.
There is no lavishness required to make a popular video. It all needs creativity, simplicity, the act of storytelling and a good video editor.