Technology is not only useful to optimize the processes of a certain business, but also gives companies more and better tools to satisfy their customers. Therefore, it should not surprise us that the fashion industry, who have always liked this trend-setting, should join the advances that technology offers.
For example, recently Gap, showed a smartphone app that turns your phone into a virtual wardrobe to try on clothes. The application help you to choose a style and test it and then select one of the five types of bodies that most closely matches your own. Then, the application teaches us how the whole would look on a virtual mannequin made to your image and likeness.
But that is just the tip of the iceberg, in terms of the ways in which the world of fashion is changing.
The clothes have a mind of their own
Researchers have developed a collection of robotic devices, which they have christened Kino, designed to modify clothing. Its creators showed how these jewelry-like devices are converted from a series of pins to a necklace.
They also revealed a device that detected when it started to rain to instantly put the hood of your jacket. These devices are somewhat crude at the moment, but the developers say that as the technology advances, they will become smaller and integrated to the clothes in an almost invisible way.
Struggling to get your phone out of the bottom of your bag to answer a call could be a possible with the help of the technologies development by the fashion industry.
For example, the Levi brand, brought to the market a high-tech jacket (which looks identical to those you can find in your wardrobe), which has been developed in partnership with the Google Jacquard Project, which aims to weave the technology and the clothes.
The denim jacket has a small wireless tag on one of the sleeves, which connects to a smartphone. A type of digital fiber woven in the garment allows the sleeve to act as a touch screen, so that you can “drag” your finger up your sleeve.
For the moment, this technology allows you to change the music tracks on your phone, read your text messages and allows you to access the navigation of Google Maps through voice.
A London nail art brand, has introduced an application for virtual reality to be used in its salons located in the city of London. Using your Virtual Reality Nail Designer, the salon allows you to test nail designs before deciding to make them and customize the colors you want. The design can be done by the skilled stylists of the establishment or it can be printed to be applied at home.
The digitized wardrobe of Cher Horowitz, protagonist of the movie Out of wave (Clueless) of 1995, has become a reality thanks to the Finery Company, who launched an “operating system for wardrobes” at the beginning of the year.
The system allows you to upload sets that you own to create a virtual wardrobe on a computer or smartphone, in the form of a digitized file that will help you plan your outfits. The service is able to obtain data from purchase receipts or emails of garments purchased online to make the experience a fully automated process.
Some companies are beginning to develop technologies that allow them to obtain leather without involving animals. The process is described as “bio-frabrication,” which is to grow and bind collagen to form a network of leather fibers with synthetic elements.
No animals are used at any stage of the process and, in addition, the company states that its method requires fewer processes to dye the leather and therefore saves water, energy and uses less chemicals
For its part, in Russia, Miroslava Duma, a digital fashion entrepreneur, launched its Fashion Technology Laboratory earlier this year, where techniques to create sustainable leather and bio-skins are also being developed; Diamonds created in laboratories are manufactured and, in addition, techniques are being produced to create luxury fabrics using byproducts from citrus juices.
Even Salvatore Ferragamo recently used these fibers created from pulp to design a collection of ecological clothing.
Clothing retailers are starting to use artificial intelligence in the form of chatbots (a computer program that simulates a conversation) to bring recommendations to their customers, based on their search history and past purchases.
The bots use algorithms to understand your preferences and in that way, predict your tastes in a way that is amazing. Very soon, the largest clothing chains will be using chatbots to answer their customers’ questions online through their applications for smartphones.