Every year, technology and digital infrastructures continue to evolve by leaps and bounds. The far-reaching impacts of technology are also felt in doing business. To stay ahead of the competition, business owners need to keep abreast of the latest trends in internet marketing to better promote their products, deliver their services in a more efficient manner, and reach their target markets.
If you’re a business owner who’s been leveraging the power of the internet to amplify your marketing efforts, you must know that the internet marketing strategies you’ve used in previous years are now obsolete. Techniques evolve with technology and time. And businesses that adapt to the changes fast are at a better position of gaining more customers and profits.
You’re probably reading this article to discover new strategies to ramp up your marketing game in the coming months. So here are the top internet marketing techniques in the first half of 2019 that you can apply to your business.
Provide quality content.
In 2019, content marketing remains to be a vital aspect of digital marketing and content is still king. The quality of the content you publish is always going to matter. However, businesses need to identify the specific recipients of their message. This also comes with having a deep understanding of the pain points, motivations, etc. of their intended audience. Having this knowledge in your hands makes creating great content for your marketing campaigns easier.
Conduct Live Events and Webinars.
Hosting live events and webinars can be an incredible sales tool, too. People love tuning in to videos because they are engaging. And a number of studies suggest that videos can catch viewers’ attention better than plain texts and static images. By live streaming or hosting webinars, you’re providing a platform for your audience to directly connect and engage with your brand.
Through these tools, your audience can freely ask you questions real time and receive answers instantly. Webinars are also an interactive way to talk about your product or services in great detail.
Market to Millennials.
Millennials are slowly becoming the driving force of the market now that they’re getting older and are increasing in spending capacity. Companies who focus on reaching out to the Millennial market will succeed this year and in the years to follow.
Below are some tips to draw Millennials to your business:
- Build a strong social media presence and engage with your audience. Post relevant and interesting content about your business. Always respond to comments.
- Create an app. If it’s in line with your business model and you have the resources, consider developing an app through which your Millennial customers can interact with your brand.
- Think convenience. Millennials want instant access to everything, especially when it comes to information. Provide content on your website that responds to this need in a quick and efficient manner.
Make Blogging a Priority.
Over the last few years, blogging has become a popular mover for businesses that want to establish their authority in their respective industries while providing valuable information to the public. In 2019, the blogging trend will become even stronger. If you want to invest more in drawing traffic to your website, you should focus on your content marketing.
According to HubSpot, B2B marketers that blog regularly get 67 percent more leads compared to those that don’t. Not only is blogging a powerful tool to increase web traffic, it can also turn over more leads and sales to your business.
As you explore this strategy, make sure to blog on a wide range of topics under your area of expertise so your audience can expect rich information from your website. Local SEO Toronto services can help you identify relevant, high-traffic keywords and topics around which you can focus your content to make sure it stays on top of search engine results pages.
The first half of 2019 is almost over, but you still have another six months to be on top of the competition and crush your marketing goals. Use these top tips as you come up with solid strategies to ride with the ever-shifting tide of internet marketing.