Marketing or in general, say, digital marketing is a way of expressing business and its methodologies and ideologies in front of its targetted audience. By effective and efficient use of digital marketing techniques, any business can disrupt any industry and omit any competition from the market and even easily beat out the competition spending millions and billions of dollars in the advertising campaigns.
In earlier times, marketing used to be limited only to the offline approach of marketing like posters, gatherings delivering information about the product and services. But, with the rapid growth in the computing sector, digital marketing has been also transformed and the new and constructive ways to deliver a marketing campaign among the masses have evolved and it’s important to update with this changing time just like the Ave Maria marketing does.
Since there are a vast number of ways in marketing by which one can run a campaign, it becomes difficult for the newcomers to select the best way to reach the audience in the best possible way. The moment a newcomer starts to understand the technology and its implementation, a new search engine algorithm, marketing trend, marketing techniques or a completely new market space emerges and makes the life of the digital marketer more difficult.
These marketing trends and changes reflect upon the market for every quarter of a year. Hence, it is important to study and reflect upon the previous year’s marketing trends and predict and study the growing marketing trends of the coming years in order to remain prepared for success in the coming years.
In this section, we are going to discuss the upcoming trends in marketing and also the ones which are going to big or see a change in the future.
- Content is the king
We all already know the power of the content. It is the content that can increase or decrease the leads in a business which later gets converted into the sales. Content is almost everything for a business. In some cases, even if the idea of the product is not new, the quality of the product is also not very extraordinary, even then, a perfectly thought out and curated marketing campaign can be a life-saver for the business.
Good content is the one that is capable of forcing the readers to initiate an action. It can include sharing of the content on several channels, mouth-to-mouth or word-to-word promotion by the viewers after getting inspired by a marketing campaign, etc. One can make a marketing campaign successful by making it inspiring, thought-provoking, exciting, etc.
- Make a bet on Artificial Intelligence
Artificial Intelligence is already proving its worth to mankind. It is being used in almost all areas of human life. It is capable of performing the tasks very efficiently which humans struggle with. In marketing, Artificial Intelligence is being used for better data analysis tasks, handling and targetting the potential leads for fastly than a human. In some companies which are well-aware of Artificial Intelligence, they are using it in the backend of their websites and monitoring the website visitor’s activities. This tracking includes the most click-area of the visitors, duration spent by the visitor on a particular section or product of the website. All these tracking purposes generate an insightful view of the visitor’s behavior. They are helpful in making and drafting the strategies and plans in accordance with user interests and behavior.
- Evolution of the Chatbots industry
Customer support service is the backbone of every organization. It is that part of the organization that is the first shield of the company whenever any issue is faced by the customers. Humans are always not available to answer and respond to each and every query as soon as it is requested. In this scenario, the chatbot comes into play. Chatbots reply to these queries in the way, just like the humans. They are based on the principle of Artificial Intelligence. They are backed by powerful machine learning algorithms that are capable of improving themselves by the increase in the number of interactions with the real human queries. Hence, the Chatbots are being used heavily for the marketing and customer service purposes by the companies and are also expected to grow exponentially in the coming years.
- Taking care of the security of the users
With a lot of buzz in the cybersecurity world going on nowadays, people have become more online security cautious. There are a lot of incidents where the personal data of the employees has been compromised by the malicious attackers and is being sold in the darknet markets. This leaked data includes confidential information like financial details, personal identification details, etc. Also, the recent GDPR regulations by the European authorities have forced the businesses and website owners to share the user-information usage by them. Hence, it is a great idea to discuss each and every aspect related to people’s security. This makes them believe more in your services and brand.