Running an online store is much more difficult than a real-life store. It is because you need to find ways to promote your products and ways to present them. While in a real-life store, all the products are presented the same way. Before starting an online eCommerce store, you need to choose an eCommerce platform such as Shopify. There are lots of platforms to choose from, if you want to choose Shopify then the shopify consultants can help you set up the store. However, you need to choose one that best suit your needs.
Whichever platform you choose, the main aim is to increase sales. Does the template of the store can help increase conversions? Well, there are the following things to keep in mind when choosing an eCommerce platform.
When people shop online, they choose to buy products from where they find convenience. That is why; the template of your store should be simple and must come with all the extensions. The theme of the store should provide sorting, categorization and filtering options to the visitor. A platform that provides all of these extensions in a pack will work fine. Many other features will be great such as smart product image zoom, 360-degree product presentation, etc. These kinds of features will add more functionality to your online store.
Another important thing to have an impressive user interface to impress your visitors. The UI of your store should be modern to attract new customers. People do not like to shop in a store that has an obsolete or cramped interface. It is important to design the template according to your brand identity to distinguish from your competition.
Having a good template is not enough to get higher rankings in search results. You should have Search engine optimization skills to boost your website. There are many templates available which are SEO-optimized. But if your template is not, then you need to make some changes to make it SEO-friendly. It is really important to follow the search engine guidelines to boost your rankings. Search engines can provide tons of free targeted traffic to your store. The search engine optimization takes time and patience to show results but it is long-lasting.
Most of the traffic on the internet is coming from mobile devices. People use to shop online using their mobile phones or tablets. That is why; it is important to have a mobile-optimized them installed in your store. You can install another mobile them or can go for a mobile-ready theme. Moreover, you need to make sure that your store loads fast on these devices.
Increasing the conversion rate on your website is a daunting and tricky task. You need to put a lot of effort and time to increase conversion rate. You should place the call-to-action buttons in the right place. Many themes already have the best place to put them. Without conversion, you cannot get sales and revenue for your business.