Digital marketing which includes social media activities and email campaigns helps in promoting business, increasing sales, and gaining loyalty. Both social media marketing and email marketing are effective and bring awesome results, but which is worth more attention? Where should most of your marketing budget go?
When it’s better to choose an email marketing
An email is a great tool to share information about your products and news among the unique subscriber list. It’s a strong technique that converts leads into real sales by creating loyal relationships with direct people rather than making a broad sharing in social media.
The benefits of implementing an email marketing strategy are amazing:
- you can segment subscribers and unite them in groups according to their preferences and their reaction to your brand;
- emails are quick to plan and do, so it’s a type of campaign you can create and actualize on short notice;
- the price for an email campaign is pleasantly affordable, so it won’t take much from your budget.
Niches that can’t live without email marketing
Health and fitness
For a personal trainer, promoting online home classes, for a gym, or for a fitness brand emails with success stories and special offers or new sports programs make a huge impact. Start with a welcome email to create a nice first impression. Then try an educational newsletter providing real value for your audience with professional advice. Emphasize the helpfulness right in the email’s subject line to increase the open rates. Add some special offers with countdown timers and virtual training email campaigns.
Real estate
Email marketing helps to close more deals in real estate. With its help, you can educate your audience with buyer/seller guides and this way position yourself in the market. To build trust and show your expertise you can send short video training or invitations to online seminars. And the strongest parts are the exclusive video tours distributed in bulk emails.
Subject lines are crucial to providing high open rates and more views of your listings (here you can pick some ideas: 50+ Great Examples of Subject Lines for Real Estate Emails To Increase Your Open Rates).
Mind minimizing spam words usage such as “lowest price”, “100% guarantee”, and “open house today”, especially in your subject lines.
Investing and private finance
People are always in search of new ways to earn more money and make their savings safe. As finance is a complicated area, your audience will need and appreciate the additional information and advice from your financial company or consulting agency. An email campaign is an effective tool to present complex data in a visual and easy-to-understand way.
In this niche, it’s very important to protect your email domain from phishing and cyberattacks in advance.
When it’s better to choose social media marketing
Social media platforms like Facebook, Twitter, TikTok, and Instagram connect people from all over the globe within the same community. In total, social media unite half of the planet’s population which is 4.76 billion people.
Social channels are the best choice to:
- create easy communication with fast feedback;
- can give a “human voice” to your brand and make it closer to your audience;
- manage and influence on brand’s reputation in the market and create a strong brand presence.
Niches that can’t live without social media marketing
Event planning
Social media allow focusing on creating awareness of the event for your audience, boosting registrations for it/online ticket purchasing, collecting all event content in one place, and getting fast feedback on your events.
To promote your events on social media use branded hashtags (it can be your agency name hashtag or create unique ones for each event), engage influencers (people trust people, and the ROI is really great), calculate a budget for social media ads, run competitions among your subscribers (offer a freebie or a discount), and implement UGC (user-generated content) into your profile content.
Fashion brands
Clothes and accessories brands go hand in hand with lifestyle and culture, so there can’t be a more appropriate place for its marketing than social media. Most brands use social media to create brand awareness first, then get influential support, and drive traffic to the online stores.
Such platforms as Instagram and Facebook have their own Shops which a fashion brand can use inside the platforms. Statistics show that every month around 130 million people click on such shopping options.
Pet supplies
The thing with pet owners and social media is that there are not only the owners’ accounts there. Also, people like to create social media profiles for their pets. So, the level of pet topic engagement is growing to the maximum in social media. That’s why social media platforms are the perfect choice for posting pet products, advice for pet owners, pet grooming ideas, and contests. With your active presence in this niche, and the right and regular content you’ll earn a lot through social media.
Email marketing vs. social media marketing: how to choose for your brand?
So, how to make a choice between these two types of marketing for your brand? Before deciding you need to reveal the strengths and the weaknesses of your business, your main goal with your target audience, and how your potential clients make a decision to purchase.
You need to know that neither social media nor email marketing is without disadvantages. For example, deliverability is a huge challenge for emails, like the appearance of negative comments or reviews on social media, which can spoil your brand’s reputation.
Both email marketing and social media are worthy of investing time and money. These two types of promotion have countless advantages and will definitely get you benefits. All you need is to set your goals for promotion, determine your budget – and the decision will be obvious.
In conclusion
Digital marketing was always an extensive field. Analyzing how its elements work you’ll see that email marketing and social media can’t exist in isolation. With a common goal, you can bring together the efforts and mix your email and social media strategies.
