Content can serve a purpose in all sorts of different areas of a business, and this is certainly true of your HR department. It is going to form a cornerstone of how you communicate with your current team and the wider world as well. Just as marketing content tends to work better when some clear forethought has been put into it, this is also true of your HR content as well. So, if you’re in the process of trying to come up with a strategy, here are a few of the best ways that you can get it right.
Use Content to Communicate with Both Current and Prospective Employees
While marketing content is only really speaking toward one area—your target audience—you’ve got a couple of main areas of focus for your HR content. First of all, you’ve got the people who are currently working at your organization. This means updating them on what’s going on in the company, and helping them to feel more engaged and part of the company etc. At the same time, you also need to look at people who may potentially join up with your organization at some point in the future. This will involve letting them know the benefits of working there. In many ways, these are different types of content, but they need to dovetail effectively with one another too.
Help Retain Employees
One of the functions of HR content is that it should be helping to retain employees. This should involve creating a more inclusive working culture that means more people are up to date with what’s going on at the company, as well as a great number of the benefits that are naturally involved in working there. Employee retention means that there doesn’t need to be so much recruitment and retraining, which also means that some of the weight has been taken off the HR department, so it’s freed up to focus on some other core functions.
Attract New Talent
As has already been mentioned in the opening paragraph of this blog post, a large and central part of an effective HR content strategy involves attracting talent. This can obviously prove to be a huge challenge, especially as more and more employees are becoming very selective about where they choose to take up their next big role.
Of course, an HR team can help to write the job adverts and create the recruitment campaigns that encourage more and more high-quality applicants to throw their hats into the ring. Ultimately, a part of this can come down to writing great quality content, and this can be achieved with the support of an agency such as clickintelligence.com.
Boost the Core Values of the Company
A big part of the core strategy of a company should all come down to shouting about the core values from the rooftops. Ultimately, these should be laid out for everyone to know about, but many companies are not shouting about them in the right way. As a direct result of this, current employees don’t know what they are working to achieve. Not only this, but potential future employees are not able to see if their values line up with what is being presented by the company at large. Therefore, when an HR team is tasked with creating content, they certainly need to think closer about whether it is furthering the core aims of the business.
Share Industry Insights
The right content can also come down to sharing industry insights and ensuring that these are effectively and properly communicated. Current employees want to know about how their employer is reacting to any changes in the industry. In terms of attracting any future talent, it is also important to ensure that they are able to see where the business sits in terms of the general market as a whole. Ultimately, this means having an HR team that is fully and properly switched on to the world around them—not only looking at the business as an individual entity, but also seeing how it fits in with the wider world as well.
Enable People to Make Contributions
What you do not want to happen with HR content is for it to simply act as an employer mouthpiece without anyone else really having the opportunity to fully engage with it as they would like to. With this in mind, it is certainly going to be worth enabling others to make contributions by commenting on blog posts, being able to share their own thoughts etc. This is often done most effectively in an intranet setting as it ensures that these contributions can be shared internally but they are not at risk of getting out into the wider world as a whole and potentially causing some sort of damage as it does not align with what the company is trying to achieve.
Get Employees Engaged Again
The concept of quiet quitting is one that plays a major role in the modern world. Essentially, this will happen when an employee no longer feels like they are engaged with the company at large, which can lead them to only doing the bare minimum in the workplace. However, a well-placed HR content strategy can seriously help out in ensuring that employees feel more engaged with their workplace once again, thereby reigniting their passion and reminding them why they want to work at the company all over again.
Start Employees Off on the Right Foot
It has just been discussed how the right content can be used to get employees engaged all over again. However, if you do not lose them in the first place, this obviously puts you in the most effective position in the long run. If employees can get a sense of a company and its values through the HR content out there, this is always going to be highly useful for all sorts of different reasons. Ultimately, starting employees off on the right foot can go such a long way toward ensuring that they remain fully engaged and you do not have to worry about reengaging them at some point in the future.
As you see from this list, HR content can serve such a wide variety of goals in an organization that it simply should not be ignored for any reason whatsoever. At the same time, it is certainly going to be worth putting in more time and effort to ensure that the content that you are putting out there is effective for both current and prospective employees at the same time. Ultimately, this is going to vary from company to company, but hopefully, you now have a better idea of the type of content that needs to be put out there and the purposes that it is naturally going to serve.
The more that you think about this and the closer that you have considered it, the more likely it is that you will be able to achieve your goals in the long run. Without a HR content strategy, you are going to find it much harder to achieve all your goals in terms of recruitment and retention of employees, as well as engagement.
