Now you will hardly meet a person who does not go to the browser at least once a week and does not look for something new or necessary for himself in the search engine. You can find just about everything from the founding date of your town to the simplest homemade pudding recipes. However, as often happens, the basic capabilities of a search engine are often not sufficiently advanced for users, which leads to the need to use third-party software or programs. And it’s not just the browser. You can even encounter this on Instagram, which seemed to have every feature you could ever imagine. But you can’t, for example, just download a photo or story. To do this, you need a special extension or a service, such as Inflact, which will allow you to easily not only save photos, but also provide you with Instagram search without account. This function (Instagram viewer) will allow you to anonymously view the accounts of other users.
But let’s get back to browsers. What are the applications that will expand their capabilities? Here is some of them
GTM Variable Builder
A tool that allows you to quickly find the element selector in the site code. For example, to set up click tracking on one of several buttons with the same class name, you need to track a click on a specific one. To do this, you need its unique selector. Go to the desired site after installing the extension. Open the developer panel and go to the Console tab. Select the desired object and click on the extension icon. The data obtained can be used for subsequent goal setting.
Show Title Tag
The plugin allows you to see the full title of the page. This is especially important when working with dynamic search ads in Google Ads. To quickly check the title using the extension, you do not need to go into the developer panel or the page code: the full title is displayed at the bottom of the tab.
With the help of the extension, you can open all or only selected organic links. To do this, just press the Z key and the left mouse button. Links can be opened in new tabs, in a new window, copied to the clipboard, or bookmarked. You can set up multiple actions. Links can be filtered: exclude/include having certain words.
The extension shows web servers, content management systems, tags, e-commerce platforms, CMS, programming language, analytical tools that are used on a competitor’s site. In order to get information, just click on the extension icon.
Analytics Pros dataLayer Inspector+
With this extension, you can install a GTM container on a site without accessing the site’s code. This can be useful for pre-configuring event tracking and installing codes on the site, as well as for testing with GTM without changes in the GTM of the working draft, configuring events in Analytics, and in other cases.
Facebook Pixel Helper
The plugin allows you to find out how well the Facebook pixel works: whether it is installed on the site, what events it monitors, and if there are any errors. Facebook Pixel Helper provides recommendations to improve pixel performance. For example, he may advise:
• place no more than one conversion event per page, unless an additional conversion event fires when a customer performs a specific action (such as clicking a button). This improves optimization and event tracking;
• use tracking. This error indicates that Facebook tracking is disabled and there is a risk of missing a pixel issue. To enable tracking, you need to go to your Facebook settings. You may also need to update your device settings;
• log activities performed on your site. To keep track of important actions, you need to place the basic code of the Facebook pixel in the header of the site. If it is placed very low, not all client actions that occurred before the pixel fired may be tracked.
After installing the plugin, you will see a small icon next to the address bar. Click on it after going to your site. A pop-up window will contain information about the pixels found and their download.
The plugin allows you to automatically insert special characters (square brackets, quotation marks and plus signs) to get keyword match types. Add keywords to the Keyword Wrapper window and check the desired match type. After your actions, the keywords will be enclosed in special characters.
Google Analytics Debugger
These are just some of the available extensions. Choose what suits you best. And don’t limit yourself to just browsers, check out other plugins and addons, spend some time and see how much easier it will be for you!
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