In the modern era, globalization brought transformation in manufacturing technology. Meanwhile, the faster life cycle of the product, emerging global market, raising awareness of customers, and increased competition spurred by social media have changed the environment and demands of businesses. Companies are trying to maintain their competitive advantage regardless of their technological advancement. Subsequently, people are perceived as a strategic resource, in accordance with the belief that satisfied employees bring satisfied customers and satisfied customers create the market share in consideration with modern demands. To stay competitive and attract customers, businesses constantly try to spread their brands’ names; however, there is also high competition on social media. The excessive information distributed by legit and fake sources forces customers to ignore even the relevant part of the data. So, to attract attention, there are specialized online marketing companies such as StreamOZ that offer high quality and fast services to promote Twitch profiles.
Defining Human Resources
Generally, managing resources refers to knowledge of the nature, potentials, and limitations of the resource and the maintenance of efficiency that is coherent to the organization’s needs. These needs refer to the development of potential, effective employment according to the organization’s activity and work and submission of the efforts to obtain an organized and integrated total result. More specifically, the main functions of a human resources manager would be analyzing the available labor supply inside and outside the company according to the requirements of personnel. Similarly, the manager is responsible for recruitment, screening, and choosing candidates for various open positions. Finally, it is necessary to develop and administer transfer, promotion, and dismissal procedures.
Main Functions of HR Specialists
It is essential for Human Resources management to be able to organize various training and development programs for employees and management at all levels. For example, in training retail staff, the employees must immediately be able to identify the 5 retail sales types they would encounter on a daily basis. At the same time, as the employees gather in civil unions, it becomes necessary to maintain relations with them to avoid their discontent. Sometimes the human resources department can also be charged to carry out outside research and practical experience as to the nature, potential, and even the needs of the employees. Even the evaluation of employees’ skills and performance and management at all levels can be necessary to ensure that the response of employees and management at all levels is available. The human resources have to familiarize with the company needs and demands, understand and provide the psychological conditions for the encouragement and preservation of productive and profitable work. They plan, form, and bring in a human resources policy according to each level of authority. One of the main functions of the human resource department is adaptation. HR managers introduce essential changes through interventions. Interventions represent a sequence of activities and events intended to help an organization improve its performance, effectiveness and maximize its development. They usually bring changes and deliberately disturb the status quo. According to intervention research, some organizational features are essential for intervention to succeed. For instance, they are more prone to be effectively implemented in large organizations and companies where they have already succeeded. The corporate culture is especially important for the companies with commitment and development as central values in their philosophy.
The Use of Social Media
All types of social media platforms offer various opportunities to HR management. Blogs, content providers, social sites, virtual online games are created for communication with other users who have similar interests. Earlier, this type of communication was either impossible or accessible for an insignificant part of users. With interest in the utilization of social media for Human Resources, the goal of using them in behavioral and psychological studies came along. However, there are some complications, as social media allows the individual to present himself or herself in a way that would affect others’ opinions about them. Thus, today not only brands and companies aim to create and preserve favorable images, but so do individuals. They promote themselves and their work, which raises competition and makes it more complex for HR specialists to choose between potential employees.