A towing business can be a great lucrative company. Starting a business from the ground up can be difficult, but it doesn’t have to be; you need the proper support. Everyone must get their start somewhere. If you are itching to get your towing business off the ground but have no idea where to start, then these tips will help you create a startup event that will get your business off to a great start.
1. Define What You Need
What do you need from your startup event? Do you need financial backing? Do you need community support? Are you searching for connections with other businesses? What are you hoping your startup event will produce? This may seem like something you don’t have to consider, but you do.
Your first step in hosting a successful startup event is defining what the purpose of the event is. If you have multiple purposes for the startup event, then that is okay too, but you still need to define those things. Having a definition of the event and goals in mind will determine who you invite and the event’s vibe.
2. Curate the Guest List
Once you have well-defined goals for your event, you can consider the guest list. Towing is a big industry that is connected to many other businesses. Your guest list will vary depending on what you hope to gain from the event. For example, if you want to connect with community members and other businesses in the industry, you can have a much more open guest list.
If you are looking for financial backing, then your guest list will look slightly different. Inviting a mixed bag of people to the event is a good rule of thumb. Making connections as a business owner is essential. The more people you invite, the more connections you can make.
3. Get Your Story Ready
According to Carsurance, about 48,000 car towing businesses employ over 113,000 people. There is a lot of competition in this industry. What makes your company different? You will need to have something prepared to speak about your business and why your business is different from the competition. For example, what added value services will your company offer that others don’t?
There are about 6.75 million car accidents every year in the United States, according to the Department of Transportation. There is enough business for everyone in the towing industry, but you still want to extoll the virtues of your company at the event. Your guests are there to get to know your business. Prepare something in advance to talk about with the guests.
4. The Venue Matters
You want to make the best possible impression on guests, especially if you are looking for financial or other support. Choose a venue where everyone can roam around comfortably. A great venue will make the right impression on your business. If you must host it in the office, then ensure there is enough seating for everyone and that the space is tidy.
Investing in a great venue can bring a large return on your investment. Hosting an event where everyone is comfortable is key to the event’s success. Decide ahead what you will be serving your guests. Will it be a luncheon, light snacks, or just beverages?
5. This Is Where You Establish Your Corporate Culture
A startup event is where you can establish your corporate culture. For example, Sacramento, CA, is known for its food, beer, and coffee, according to Comfy Living. The people of Sacramento establish that reputation. You are in control of your business’s reputation.
Think about what you want your corporate culture to be and how you can convey that message at the startup event. Learn more about hosting a startup event for your business from businesses in the area.
