According to Dog and Pony agency, SEO marketing is still one of the best ways to gain new clients for locally-focused businesses in Hungary. Read on to find out why it is still worth it for businesses to invest in SEO and what benefits they can expect!
What is SEO marketing? What does a digital agency do?
In a nutshell, SEO (Search Engine Optimization) marketing is a process that focuses on improving the visibility of your online presence whenever people enter search queries that relate to the products or services that your company provides. Digital marketing agencies employ methods that build your on-site, technical, and off-site SEO efforts to improve your ranking for relevant key phrases in search engines like Google. This includes elements like the content of your website, its structure, its loading speed, pictures, and the backlinks that lead to your website from outside sources.
The more visibility your main and subpages have, the better the chance of attracting more visitors that are likely to convert into your customers.
However, unlike paid advertising (e.g. Pay Per Click based Facebook and Google Ads), you cannot pay Google, Yahoo, Bing, or DuckDuckGo to have better results in Hungary (or any other country in the world.
You’re going to have to put in the work. That’s where SEO marketing agencies come in.
What are the benefits of working with an SEO marketing agency in Hungary?
Hiring a local SEO marketing agency is one of your best bets to improve your organic reach in Hungary.
They employ experts from various fields in order to cover different aspects of SEO, such as content marketing, website and UX development, as well as the writing and placement of SEO articles that link to your main and subpages. In other words, full-service marketing agencies can cover all 3 pillars that are necessary for a profitable ROI on your SEO efforts: on-site, off-site, and technical SEO.
These are just some of the benefits you can expect from consistent, long-term search engine marketing:
- An SEO marketing agency works on improving the credibility of your brand in Hungary
Achieving higher visibility in search engine results comes with many benefits. One of the most important ones is that you can increase the trust that your potential customers in Hungary feel towards your products and services. The majority of users only focus on the first page of Google search results, so if your website is in order (full of optimized content, transparent structure, etc.), and it can be found easily, new users will be much more inclined to give your company a chance.
- SEO marketing is one of the best long-term methods to stay ahead of your competition in Hungary
Yes, SEO marketing takes a lot more time compared to paid advertising. In general, it takes at least 6 months for the results to show, but it can take even longer than that to truly build your presence in organic results. However, this can also be a huge competitive advantage if you choose to invest in it because your competitors in Hungary will not be able to replicate your work easily. Ad spending is not a factor in SEO marketing.
What’s more, compared to Facebook and Google Ads, your SEO efforts don’t disappear after you stop paying. This isn’t an ad campaign. If you take the time to build your company’s SEO marketing, you can still attract relevant leads “for free” from well-performing SEO elements (like blog articles that provide relevant information for your users). This is what makes it one of the most profitable digital marketing strategies with a potential for a very high return on your investment.
Of course, you can still combine it with PPC advertising. They are not mutually exclusive and work even better when combined together.
- A professional SEO marketing agency can also play a role in increasing your sales
SEO marketing is a great way to increase your conversion rate in Hungary by consistently attracting quality leads to your website or webshop. Users who make search queries related to your business already show an interest to learn more. Others already have a clear buying intent when typing in transaction-related keywords. A full-service SEO marketing agency can help you to convert these leads into repeat buyers.
To make a long story short: yes, it definitely takes time to invest in SEO marketing. It requires continued investment to keep your high rankings, but this also means you can also improve your rankings for keywords where you are currently behind your competition.
However, with the help of the right agency, it is one of the best ways to build up your online presence in Hungary by attracting quality leads through non-paid advertising.