Digital Marketting SEO

Tips for Using LinkedIn to Promote Your Small Business

Written by Mansi Rana

There are so many social media platforms that you can use when it comes to promoting your small business, but have you considered LinkedIn? You should make sure that you are aware of some of the best tips that you can use when it comes to this site to promote your business for others to see and use. Here are some of the best tips that you should know about and implement for your business.

Tips to Promote Using LinkedIn

When you hear social media you don’t necessarily think of LinkedIn first, but it is a highly effective promotional tool that you need to use. However, just because it isn’t one of the top sites that would come to your mind doesn’t mean that it isn’t useful. You just need to be aware of the top tips that would help you to promote on the site and here are 10 of the best tips that will help you to promote your small business using this site, including:

  1. Creating a company profile that has all of the necessary information on it, including when the business was started, what services it offers and how people can get in contact with you.

  2. Use polls that can be distributed to the specific people or even networks that you are interested in hearing from and you can see and analyze the results in real-time to see what others are saying.

  3. Use your industry related knowledge as well as expertise to answer questions that others might have posted, which can help you to become an authority or expert in this sector.

  4. Make sure that you are joining some groups on LinkedIn and that you are participating in them and the discussions that are being held, which would include your name, photo and business-related details.

  5. Create a new group where you can not only invite your current colleagues but old ones and even others in the industry as well where new information can be shared and this can help to get your brand recognized.

  6. Update your status on a regular basis and make sure you are making company-related announcements, offering special deals and even share links or give some tips.

  7. Ask your customers to give you recommendations and testimonials that you can post on the page. These can be found on the company profile and unless the person who wrote it asks you to remove it will stay and it is a great tool for people searching for a new business.

  8. Advertisements are a great way that you can use LinkedIn since you can choose your audience for the ads in various ways, such as based on age, gender, company size, industry, seniority, job function, and even geographical location.

  9. You can also post when there are new job openings for your business, which is a great way to show others what you are looking for in terms of an employee and what you can offer an employee who works with you.

  10. Utilize the Buzz feature of LinkedIn so that you can see what is being said about your business both on Twitter and on the site. This is the best way for you to be able to react quickly and take care of any problems that might arise.

Ensure that you are using these tips so that you can get the most of the LinkedIn site that your small business might need. These tips will help you to not only become a recognized brand, but also an authority figure in the industry, so go ahead and post information and let others see your business. Promoting these sites is easy, especially if you know some of the tips that Best SEO Company uses.

Create a profile that is just for your business and make sure that you are updating it on a regular basis. You should share information using this profile, which can help you to get more knowledge out of the industry. Also, ensure that you are utilizing the groups that are on here so that you can meet others and share information and even knowledge about different parts of the industry. Knowing what others are saying about your business is also important, so think about that and getting notifications through the application.

About the author

Mansi Rana

With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – SEO Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

Leave a Comment