Across almost every industry on the planet you’ll find white labelling, and none more so than in the tech space. It’s one of the most common ways in which brands take their business to the next level, or even get off the ground in the first place.
If you’re a business owner looking to expand your offering in the tech space, then it’s certainly something you should consider. But what is white labelling, and when would you use it in the tech space?
What is White Labelling & What Does It Offer?
White labelling is the simple process of a company taking the product of another company and rebranding it as their own. It’s something that is used across all industry, and within the tech space is most prominent in the likes of website building and app building.
There are hundreds of brands out there offering it. For example, the white label options from Duda allow businesses to offer website design and development as a service, except using Duda’s own product.
White labelling will mean you’ll get a product without the original builder’s logo and instead you can add your own. Essentially, this means that the original business that is actually creating the work remains anonymous.
This is very different from brands partnering on a project, where both brands would get recognition, or using a brand’s product to help service your own. The best example of this is perhaps a book publisher white labelling the paper they have purchased. This isn’t white labelling as the publisher isn’t selling paper but rather the words on it.
What white labelling then offers is a smooth and established process and product for you to offer to customers without any of the in-house costs such as staffing, desk space, and the whole set-up process. This then will allow businesses to concentrate on other areas of their set-up.
When Businesses Use White Labelling
There are many reasons businesses turn to white labelling and it’s no surprise that it’s such a popular aspect of business within the tech space. Among the main reasons include:
- Not having the time: If a business wants to offer a service but doesn’t have the time or staffing to complete the project, then outsourcing it can allow a business to offer the service without taking up the time and putting a strain on the business.
- Lack of expertise: If a business doesn’t have the in-house expertise then the only way they are going to offer it is by hiring, which can be costly, or by white labelling the product from a more established business.
- Resource needs to be used elsewhere: This falls into a number of categories. If your monetary resource needs to be invested in another in-house team, you can get a cheaper product by white labelling, while at the same time if you have too much work and the resource you have needs to concentrate on other projects, using a white labelling service can pick up the rest of the work.
What Tech Can I White Label?
Ultimately, there are services across the world that you’ll be able to white label and outsource almost every aspect of business within the tech world. For agencies, you can seek outside resource in all the key areas, which can include:
- Website design and development
- App design and development
- Content Writing
- PR Activity
- Reporting
- Auditing
And so, so much more. If you’re looking to grow your business but don’t believe you have the time or resource in house to do so, then utilising white labelling may well be the answer.
