With the growth of Augmented Reality (AR) strategies, Virtual Reality (VR), the mixture of virtual elements (MR) emerged an entirely new and innovative concept, which came to break the barriers, called XR development, or Extended Reality.
XR is the term that refers to all possible combinations between real-virtual environments, but also virtual-virtual environments and even interactions between computers and humans.
If you’re talking about augmented reality, man-machine relationship, machine-machine relationship, machine learning, artificial intelligence, structuring projects, development of human-machine solutions. Then you will be talking about XR.
But what does this novelty, what does this new concept bring innovative to the universe of brands? And how can this become a powerful tool in the hands of retail? It is exactly these issues that we will talk about today.
What is XR, is there an owner in XR?
XR is a concept presented by the ISOBAR team, but because it is an umbrella term, that is, referring to the various changes in the market, we cannot say that there is an owner of the concept itself.
XR is something close to the VUCA world, in other words, a small junction of terms that intends to concisely explain several modern transformations.
Just as the sociologist Baumann encapsulated several of his lessons in the expression “liquid modernism”, the XR brings the view that the barriers between the real and the virtual no longer exist.
The real is virtual and the virtual is real. Or rather, everything is sensorial, everything is communication, everything is contact and everything is part of XR.
So is XR Augmented Reality?
Augmented Reality is the use of devices for a representation of reality. In practical terms, it works like this: you point your smartphone equipped with an Augmented Reality application at the label of a product and you receive all the information regarding that purchase on your cell phone screen.
With augmented reality it is also possible to open “Doors” to uniquely digital universes. Imagine walking through a door and having access to the Louvre, for example, using screens and AR resources.
But XR isn’t just Augmented Reality, it has elements of it, but it’s so much more.
XR is also Virtual Reality
Virtual Reality works with the use of VR glasses, they would be the cell phones used in augmented reality, but they are “stuck” directly in the eyes of the users. With Virtual Reality the user can navigate through digital universes without the need for large monitors (which would be essential in Augmented Reality).
The XR has Virtual Reality built in.
XR is Extended Reality
XR comes from the English Extended Reality, the extended reality, the last connection barrier between the “two worlds”. And here is an observation. What is the “real world” for you?
Well, let’s take a look at the latest developments.
If a company operates solely through websites, but is capable of selling, converting, influencing and transforming lives, solving problems, then that company is real or fictional.
And look, I’m not talking about physical products here, for example an e-commerce store, which operates on the internet, but sells real shoes. I’m talking about products that are also consumed solely in virtual ways.
A company that manages IT remotely is a real company, or a Digital Marketing agency that does not have physical products. But it still works perfectly.
The XR, what’s new, the future and you
The XR will be the new trend, period. It brings the news of all the major transformations of recent years, adding all forces and ensuring that the service of brands is, virtually, connected at all ends.
XR development makes sure remote work is being successfully done. It helps in efficiently collaborating in real-time, with manufacturing specialists from all around the world. Through XR, teams can exchange their ideas as well as experiences in their virtual environments along with instantly getting advice if there are any problems such as a manufacturing line breakdown.
In short, XR is an ocean of possibilities. The more creative you get, the more opportunities you create for yourself. We would suggest properly learning XR first and then starting in this field because it not only takes a lot of time but also patience and efforts.
