A company’s website is the first impression customers will see when looking for them online. No professional would want their office to look dated when prospective clients stop in. Why are so many businesses fine with downplaying their internet presence?
It’s important to know the reasons to move forward with a re-design. It’s also a great idea to take a look at the most common web design mistakes before moving forward.
Improve Website Usability
This is probably the most obvious reason to redesign a website. The customer’s experience is vital to building traffic. If customers have a good experience with a site, then they are more likely to have a good opinion of the company.
The same could be said for bad experiences. Imagine going to a landing page with broken links. It’s not going to sit well with trust building.
Even a missing photo could cause consumers to take their business elsewhere. Having a messy interface on a website is like having trash all over a storefront. The difference is that subtle website design mistakes can go unnoticed for a very long time.
Doing a re-design ensures that everything is working the way it should. A site owner can rest assured knowing that their customers aren’t going to run into problems.
Search Engine Optimization (SEO)
Everyone wants their site to rank high on Google. The only way to really achieve that is by keeping up with SEO trends. Search engines are constantly changing how they decide which sites show up first.
It’s not a simple process of adding keywords. There are many different ways a website’s ranking can be affected. The internet favors sites that are optimized to load quicker. It also helps to use updated versions of site plugins. The only real way to stay on the top rankings is through routine maintenance.
That’s basically what a re-design is. It’s a remodel to make a site perform better. There are plenty of businesses who were booming in the online content market. When Google changed their search algorithm, then many profitable avenues became almost non-existent overnight.
If a business neglects to stay one step ahead of changes, then it won’t be long until they virtually disappear from searches. A company who is on the ball with trends will benefit greatly. This is one of the main reasons entrepreneurs around the world constantly change their website layouts.
Improve In-Bound Lead Generation
Lead generation is the goal of most websites. As a site becomes more appealing to customers it also increases the number of leads. A majority of models focus on visitors signing up for free service products through email lists.
Email opt-in forms absolutely must be working correctly at all times. They’ve got to be compatible with mobile devices as well. This is where things can get tricky. There are so many updates to browsers on countless platforms every week.
Using an outdated web template can stop the flow of new leads in an instant. Broken links combined with a bad user experience can destroy trust. Nobody wants to give their contact information to a site that they think is questionable.
Going through with a website redesign is always necessary when you take those issues into account. Service companies should take this very seriously. It’s surprising how many landing pages are rendered useless out of nowhere.
External Software Integration
Data capture tools are so valuable for understanding metrics. Sales professionals will know exactly what this is all about. Countless CRM tools can be integrated into a website. These tools transfer lead information directly to call databases.
That software allows consultants to get in touch with prospects faster. Contacting a customer more quickly makes sales more likely. This could also include live chat tools. Technology is continually improving when it comes to how a website can connect businesses to their clients.
If a company doesn’t have this type of software on their site, then they should consider a redesign. It can reduce the amount of time spent on administrative tasks. It can improve data entry productivity.
There’s no reason every landing page shouldn’t have the latest marketing tools. Sales teams need to be utilizing the latest advantages in integrated tools.
Improve Brand Communication
It could be a smart choice to rethink how a brand is presented. A company may want to try out a new angle of approach with their branding. It could be exactly what’s needed to boost exposure online.
Keep in mind that a redesign isn’t just a new package for the same ideas. A team of experts will likely be working around the clock to brainstorm what can be improved upon. Having a new point of view with attention is a great asset.
A redesign team is going to give a good indicator of what they expect to work best for you. That could be based on content. It might be centered around visuals. Every redesign is going to be different, but they are all going to be effective to some extent.
It all comes down to promoting a brand in a better way to reach more visitors. That’s the overreaching outcome that every redesign should strive towards.
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Planning The Project
Understanding why the redesign is needed is just the beginning of moving forward. There are countless reasons to consider it. It’s a necessity with the continually changing technology of today.
Putting the whole process into the hands of qualified experts is the best course of action. Every growing business could benefit from updating their website.
Keeping up with trends on search engines is the key to successful exposure. Improved software can increase the productivity of any sales team. Representing a brand with style can make all the difference on reputation.
New site design is what every entrepreneur needs.