In short and simple words, SEO is a way to improve the ranking and visibility of the website so that it may appear on the top positions on search engines such as Google, Yahoo, Bingo and many more. When the user search for something on Google and they get the desired results in a few seconds, the result is based on complex algorithms. All these algorithms are known as Search Engine ranking factors under which a number of factors taken into consideration before making a decision which site should be shown on the first rank, second rank and so on.
All the optimized websites have an ample number of advantages as compared to non-optimized websites. The chances of getting higher rankings are more in case of optimized websites.
As we all know, SEO agency is not a static process but it is a whole framework with a set of rules as well as processes. Simply, SEO is categorized into three main types such as Technical SEO, On-site SEO and Off-site SEO which are mentioned below. Let us have a look.
Technical SEO: With the help of technical SEO, it is sure that the website is crawled and indexed with no issues at all. This is the first stage and it has nothing to do with the content and methods of promotion of the website. The only thing that is considered under these types of an SEO agency is the settings and how to configure it properly so that the search engine crawls the website easily. It will be a negative impact on the website if there are some issues with crawling and indexing.
On-site SEO: Under this, some rules are applied to the site and the content, so that search engine can easily find it. This one is the next stage which includes the content and the other elements as given on a page. The main aim of on-page SEO is that it can make some changes in the context of the content so that the search engine crawlers can easily understand and track the data through signals. Remember, search engines never read a page like a human but they want signals only.
This stage deals with the structure of the website, SEO keywords, optimization of the title, headings, internal links, image SEO, structured data markup and other techniques that give the right signal as per the algorithms of the website.
Off-site SEO: It is related to the promotion and advertising the website or blog so that it ranks on the top in Google search engine results and others too. The last and the third stage is the Off-page SEO and it is normally known as link building. Generally, when a user types some data on the search engine, then the algorithms look into their results and crank out the best pages that can easily understand the user’s intent. The pages with good results display on the top positions of the search engine.
The number of backlink or incoming links is the factors to determine the position of a webpage in the search results of Google.