Do you wish to become a successful community manager or a social media marketing manager? Not sure how to pursue this as your career goal? Well, we are here to help you out. Firstly, you need to understand what a social media marketer does. The profile of a social media manager entails helping the business grow its online community.
It would include the following:
- Running ads
- Scheduling posts
- Writing Posts
- Creating Graphics
- Replying to fans
On the whole, your duty as a social media marketing manager or a community manager will depend on:
- Your expertise
- The budget of your client/company
- Your Job Profile/Description
So, how can you be a good community manager? Let’s find out.
First: Form a Community of your own
Mia, who offers online essay writing service, says that before you can sign up clients, you ought to have a social media presence of your own. For this, you need to have a social media account on all the top networking websites. Further, familiarise yourself with skills such as graphic designing, email marketing, search engine optimization, and blogging. If you fail to market yourself, you’ll never be able to market your clients.
Second: Hunt Clients
It is not easy to find clients. Honestly, even the pros in the field struggle to get good clients. So, you need to know where your potential clients hang out online. Once that’s done, you have to distribute quality content to initiate conversation. It will help you drive traffic to your website.
You can also attend conferences, networking functions, and a few industry associated events.
Third: Learn to manage your time
As a social media manager, you’ll be managing social media accounts like Instagram, Facebook, Twitter, Pinterest, and others. It will take a lot of time. So, you rarely will have time to waste on these platforms. Kiara, who offers online CDR report writing service, says that she feels guilty of aimlessly scrolling through social media for hours. You should never do this. Always have a system of work. It will help you organize the task in hand, and then proceed with it, so that your work is completed on time. Hence, your priority is to find a system that works best for you. You can start by having a social media calendar. The calendar will save you a lot of time and will help you be organized all the time.
Fourth: Learn to Manage your Money
Every aspiring community manager or a social media manager has a common concern – What should I charge for my services? Honestly, it isn’t an easy question to answer. You work for a market, and there is a massive difference in the rates prevailing in the market. Moreover, there is a wide gap in the acceptable discipline of a market. To avoid making a mistake, you should start by finding out the fees charged by your competitors. It will help you determine whether you should charge more or less than they do. You can even make it easy for the customers to pay by opting for recurring billings. Always ensure that you have a high-quality proposal. It will infinitely increase your chances of landing the job. Further, make sure that your presentation is good and easy to understand.
Fifth: Get adept at advanced marketing skills
Alex, who did an excellent Cloudways review online says that usually, all the clients and the prospective clients are aware of the difference between good social media and bad social media. So to stand out, you ought to own some advanced skills. But, what are these advanced skills? The advanced skills will include a myriad of techniques such as:
- Custom YouTube headers
- Custom Facebook Apps
- Understanding the power of Hashtag marketing
- Knowledge of email capture forms, Instagram, webcasts, Hangouts, and others
- Knowing how to optimize YouTube videos using annotations, tags, descriptions, and titles
- Custom headers for Twitter
Sixth: Always Mobilize
In today’s fast-paced world of social media, having a strong mobile presence is a must. If the clients or the customers aren’t able to interact with you via a mobile device, you might not exist for them. So always ensure that your mobile is reachable, and your website is fully functional via mobile at all times.
Any good social media manager is capable enough to work on a poolside with just their smartphones. Though today several people wish to enter this field, there are a few who fail miserably. To succeed, you must ensure that you are reading the right articles and blogs related to the field and are up-to-date with your training. So, to be a good social media marketing manager, you can follow these six tips, and you are good to go.
Pankaj Raghav is a fulltime blogger and blogs with TopOnlineAssignmentServices. While sharing his experience, he also loves to help fellow bloggers in setting up their blogs. Learn about the SEO tactics at his blog.