Search engine optimization (SEO) is a crucial part of any online business. It helps bring more leads to your business, increase conversions, and boost your brand image to ensure that it remains a part of the conversation in your industry.
Many business owners fail to realize the importance of SEO and its impact on your business. Hence, when it comes to online marketing, many people would try to cut the cost by hiring someone in-house to take care of SEO for their business.
This is one of the biggest mistakes you could make as a business owner. If you have to do SEO for your website, it is always wise to outsource the task to a professional SEO agency like Octiv Digital, especially if you are not familiar with the concept.
Hiring someone in-house may save you a few bucks, but the results aren’t going to be fruitful in the long run, whereas an affordable SEO company with its years of experience will bring huge benefits to the table and even more.
If you are still unsure about outsourcing, we present to you six major reasons you should outsource your SEO services to an agency in 2021.
Many business owners freak out with the idea of outsourcing their SEO work since it is a widespread belief that the price of outsourcing work is much higher than getting it done in-house. But that’s not true.
First, if you aren’t well-versed in SEO, analyzing your potential employees’ skills will be a big challenge. Once you hire a team of people to take care of your SEO services, you never know if they can coordinate and work in the right direction.
Adding to it, there’s always a chance of failure since your employees may not have prior experience working in your domain.
But, when you outsource your SEO task to an agency, they come with years of experience working with clients across different niches.
Moreover, the best internet marketing company has a diverse team of people with different skill sets who can brainstorm together and develop a solid SEO strategy for your site.
An agency will never waste their time and your money experimenting with different strategies to improve your online visibility. They’ll implement the best optimization strategies that’ll deliver long-term results for your business.
Brings faster results
Outsourcing your SEO to an agency ensures that they start working on your website immediately and avoid any delay.
Suppose you already have some content present on your site. In that case, the SEO professionals will optimize it with the right keywords, add internal and external links, promote it across social media and other channels like blog commenting and forum discussions.
Sometimes, all your website need is only a minor tweak to start showing positive results, and only experts can find the areas to focus on immediately by auditing your site thoroughly.
This ensures that you don’t have to wait long to start seeing your traffic increasing or conversions happening.
Keep up with the newest trends and tools
An SEO agency with no shortage of clients will keep improving its services every day by staying updated with the latest SEO trends and incorporating the same on client websites.
SEO is a dynamic industry with new changes and updates coming every day. SEO professionals have to keep an eye on these recent trends and understand the impact these could have on websites.
A professional SEO agency will always keep a tab on the newest SEO tools and trends and optimize websites keeping in mind the latest changes. This will ensure that your website is search-engine friendly and boost its chances of ranking on the top of SERPs.
Offer better marketing strategies
An agency will not limit its focus to SEO but also consider related fields while chalking out an effective strategy. SEO alone cannot help transform your website; it has to be combined with other techniques like content creating and marketing, social media marketing, link building, and more.
A full-fledged digital marketing agency will analyze your current website to understand your current strategy gaps and provide suitable solutions accordingly. A professional agency will always focus on recommending solutions that are long-term in nature.
Therefore, if your website has very thin content, no SEO strategy can help it grow. You have to work on improving your website content in order to incorporate SEO optimization. Similarly, if your backlink profile is poor or spammy, you can never rank well in search engines.
A reputed agency will run a thorough audit of your website to find these gaps and recommend you to fix them first before optimizing for SEO.
Uses white-hat SEO practices only
This entire content focuses strongly on outsourcing your SEO to a professional agency because of their reputation.
A reputed agency will always offer the best services to its clients to maintain its image. They will implement white-hat SEO strategies on your website to improve your organic ranking even though it might take some time to show results.
There is no short-cut to SEO. Therefore, if an agency claims to double your traffic in 30 days, or boost your conversion rate by 100%, be careful of the SEO practices they are planning to implement.
Any SEO strategy that brings you results in a matter of weeks should be checked for authenticity. Only black-hat SEO practices or spammy strategy can give a sudden boost to your site, but they are just temporary results. If found by Google, your site may even face a penalty and get stripped of its newfound success.
This is the reason why we recommend learning about an agency’s background, check their past works and reports, read testimonials, and recommendations before confirming to work with them. A trustworthy agency will never hide the name of its clients or deter from showcasing past reports.
Stan Ventures is one of the leading Indo-American SEO agencies with years of experience working with clients across different verticals. They have work with more than 2500+ clients so far and specialize in offering managed SEO services at extremely competitive pricing. Get in touch with them today via call or email to learn more about their services.
Author Bio: Dileep Thekkethil, a Journalism Postgraduate, was formerly with a US-based online magazine, is the Associate Director at Stan Ventures. He is a frequent blogger who keeps a tab on the latest updates in the SEO and technology arena.