A good website is engaging, informative, and stands out from the crowd. Websites are a dime a dozen in the massive sea that is the internet, and every business owner needs to do a few things in order to be a big fish in an even larger pond of competition.
This can all be bypassed with some special web design techniques. Here are some tips and tricks that will bring your website to new heights in no time at all.
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Focus on site speed
Consumers will expect to learn all the necessary info quickly, and it is important that you keep this in mind when creating a website. This means that it is pivotal to ensure your site speed is as fast as it possibly can be.
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A slow website can result in a high bounce rate, decreased user satisfaction, and a loss of potential customers. If your website takes too long to load, customers will leave immediately and go to your competitors. You don’t want that, so make site speed your top priority.
Use trust symbols
Does your industry have a stamp of approval, a seal of certification, or something of the like? These symbols are known to website designers as “trust symbols” and help your potential customers believe in your brand and what you do. Since consumers don’t know who you are yet, a simple symbol of trust can work wonders in converting sales.
Less is more
Have you ever heard of Hick’s law? It is the phenomenon that the more choices a person has, the longer it takes them to make a decision. This is important when it comes to website design simply because you need to streamline all your options and focus on less being more.
Plus, when you do this, users won’t be confused on what to pick and where to go and can take more time to explore what you really have to offer, according to the Orlando SEO agency Central Florida Media Solutions.
Add virtual chat
Again, consumers want answers to their questions right away. A good way to ensure that this happens is to install a virtual chat option on your website so they can easily contact you at any time.
These chats don’t have to be complex; the chat can easily just hold a variety of FAQs for ease of access. Think of it this way: even if you have the chat option available and the customers don’t use it, they will know the option exists and this increases trust.
Invest in scrolling over clicking
Scrolling is a natural way to encourage curiosity in your webpage. Instead of having your customers click through page after page, choose to invest in a scrolling page and put all your information out there. This way, no important information is tucked away behind a different tab or screen, and everything is available right where the consumer needs it most.
Take advantage of white space
Bright colors can be jarring, and too many on one page can really turn off a potential customer. Instead, clean and crisp websites are more user-friendly and visually appealing. So choose your pictures, text, and videos wisely, and take advantage of the white space that is made available to you. There’s no need to go overboard, so start small and go from there.
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These easy web design tricks will help your website truly stand out from the crowd. So what are you waiting for? Get started building the ideal website today.
