How often should you post on social media? The first thing that pops into your head is probably “as often as possible!” But what if we told you there’s a better answer than just “often”? It turns out that posting too frequently on any given network can actually hurt engagement. To give you a bit more insight, we’ll be talking about five of the most popular social media platforms and how often you should post on them in order to maximise your reach and engagement (plus some tips for each).
If you feel like you need more support with your social media strategy, you can get in touch with an expert social media agency in London to guide you through building your presence on social media.
Facebook is a social media platform that allows you to connect with your friends and family. With more than 2 billion users, it’s the world’s most popular social media platform. When it comes to posting on Facebook, it’s possible to get away with posting once or twice a week (or even less). However, if you’re in an industry that has a large following on Facebook (and especially if you want those followers to comment), we would recommend posting five or six times a week.
Instagram is a great place to connect with your followers and build a following. If you’re a business, you should post at least three times a week, increasing to five times a week once you have increased your following. If you have a small following, you need to avoid bombarding your followers with too much content, but you also want to build up familiarity with your content. To keep your followers engaged, we recommend posting on your stories in between your feed posts. Stories can provide more in-the-moment content and include interactive features such as polls.
TikTok
If you’re looking to reach a younger audience, TikTok is a great platform. It has a very high engagement rate and has grown to a staggering 30.8 million daily active users. In this increasingly saturated channel, more is definitely more. Brands or individuals looking to grow their following and engagement on TikTok should aim to post at least once a day. By posting with this frequency, you have a higher chance that one of your posts will go viral on the app. Hopping onto trending sounds is also a great way to increase engagement on your posts.
Snapchat
Snapchat is a great platform for short-form content. Stories on Snapchat can last up to 24 hours, which makes it an ideal place to post your company’s latest product launch or marketing campaign. The video format of Snapchat also lends itself well to influencer marketing, allowing you to partner with a host of celebrities and internet personalities who have large followings on the platform.
While Instagram stories offer 15 seconds of video, Snapchat provides users with options for both 10-second clips or full 30-second videos—perfect for taking advantage of the unique features built into this social media app. For example, if you’re having trouble keeping your followers’ attention, try experimenting with fun effects like music or voiceovers.
LinkedIn is a great place to post content that will help your business grow, especially if you’re in the B2B space. LinkedIn has a more corporate tone than other social media platforms, so it’s best to share posts that are informational rather than purely promotional (aside from sponsored posts). This means you can use LinkedIn as a platform for generating leads and getting new clients—but only when you’re posting content that’s aligned with them, like industry news or thought leadership pieces. To grow and maintain an engaged audience on LinkedIn, we recommend posting a minimum of three times a week. The most successful accounts post on the platform almost every day.
The Ideal Frequency
The frequency with which you post depends on the platform, the niche and your audience. The key is to figure out which platforms are your priority and ensure you are consistently posting regular content on those channels.
While every platform does have an optimum amount of posting, you can build up your frequency over time as you develop your content strategy and begin to understand what your audience engages with. So, don’t panic – only posting twice a week isn’t a failure, something is always better than nothing! And if you need support to increase your post frequency, you can hire a social media agency to do the work for you. They can create the content, write the captions and even give you a full analysis of your account performance.
We hope this article has helped you understand the best frequency for publishing on different social media platforms, happy posting!
